Our History

The Origins of M17

M17 was born from the dream of combining herbal tradition with cosmetic innovation, to offer beauty products that were natural, effective and affordable for everyone. Our passion for skin care has driven us to explore the properties of plants, flowers and essential oils, transforming them into formulas capable of enhancing the natural beauty of each person.

The meeting between nature and research

To create our products – from creams to fragrances, from oils to serums – we combine selected botanical ingredients with cutting-edge technologies. We believe that the power of nature, combined with targeted scientific research, can lead to surprising and safe results. Our goal is to ensure a balance between effectiveness and gentleness, respecting the skin and the environment.

Passion for quality

Attention to detail is our hallmark. Every phase, from the choice of raw materials to packaging, is carefully followed to ensure high quality standards. We are convinced that transparency and responsibility are an integral part of the concept of "quality", and this is why we are committed to creating cruelty-free products, with natural formulas and free from harmful components.

A look to the future

Our story evolves together with that of the people who choose M17. We will continue to invest in research and innovation, listening to the needs of our customers to propose increasingly targeted and respectful solutions. We want to be part of a positive change, promoting a beauty that comes from solid values: nature, respect and authenticity.